Digital Strategy | Product Marketing | Brand Growth
Digital Strategy | Product Marketing | Brand Growth
• Collaborated across production, strategy and media to develop and implement holistic measurement plans for evaluating the effectiveness of agency work in achieving client goals and objectives
• Lead on all strategic decisions related to measuring acquisition, ROI and customer engagement across initiatives ranging from display media, website redesigns, mobile applications, online video, digital OOH and social media campaigns
• Established and developed Eleven’s measurement and analytics discipline with a focus on broadening the agency’s knowledge and capability within all digital marketing channels
• Pursued a deep understanding and knowledge of client business, including financials, industry, competitive landscape, marketing channels and strategic direction
• Clients include Virgin America, Square, Coinstar, Union Bank, Visa